
Labour support grows when it defends living standards
By Paul Roberts and Jane West
As expected Labour conference fired the starting gun for the 2015 election. What was not so anticipated was the Miliband leadership’s announcement of a series of popular policies that are widely perceived as constituting a shift to the left.
The strategy rolled out was for Labour to position itself as the party that defends the living standards of ordinary people. This was a shift in strategy and a welcome one. It is based on a correct understanding that the mass of the population is now more animated by contracting real incomes – the ‘cost of living crisis’ – than the ideology of ‘deficit reduction’.